Some of you may already be familiar with the concept of Eink, a new way to make digital readers for all kinds of publications, and a way to make all of the publications more cost effective endeavor for the consumers.
You may have already seen Eink and not even known it. In September of this year in celebration of its 75th Anniversary, Esquire Magazine and the new Ford Flex made the first-ever digital magazine cover released to the public.

New prototypes have been released that will show how the Eink technology can be brought to the markteplace at a reasonable cost thanks to the ability for effective advertising on the site. The prototypes shows a video of an interactive ad on the front page of the New York Times, similar to what you may see on many websites currently.

These new generation of readers can help to reduce the costs of readers and of subscriptions to Eink publications by adding these ads to the page. Which means that Einks may not just show up on the front pages of magazines, with plenty of glossy space inside to pay for the technology but in a wider range of applications as the cost model shifts.

This change of costs will, over the long run, make the devices more cost friendly for the general public.